When asked what made him so successful, Wayne Gretzky answered, “I skate to where the puck is going to be, not where it has been.” This is a great analogy for success in business.
More than ever today, the key to business success is to get ahead of the trend. Do not look at other experts, markets, and trends to see where you should be. Look to where those experts, markets, and trends need to be in the future.